Articles about Health Information


Joseph Calata: Revolutionizing The Agricultural Community With Technology

by Alison Ward

The largest distributor of agricultural chemicals, feeds, fertilizers and other agricultural products of the Philippines is Calata Corporation. The business, which was once mom-andpop run, was taken over by son, Joseph Calata, who revolutionized the business by turning its operations automated. By being able to the much needed computer technology, the distributor reaped in a huge P1.8 billion revenue in 2009 and 2010.

This revenue is nine times more the year Joseph Calata took over management back in 2003 where revenue was seen at P200 million. In the earlier years, the young businessman was a clerk in his parents' company. He made it possible for himself to maneuver in to management and computerize their systems. By making it possible to change the management and operations, as well as tighten credit and collection he was able to make greater sales.

This type of corporation is a proud part of the top one thousand of the country's companies and is part of the fastest network of distribution in the industry today. The giant corporation, which was formerly known as Planters Choice Agro Products, is now the exclusive distributor of some world renowned chemicals, fertilizers and feeds in the Philippines. The company, which is based in Bulacan, still aims to expand its horizons and open up more opportunities for people across the nation.

With a more efficient system as well as better advertising and marketing campaigns, Calata Corporation was able to see better days. The corporation is now the biggest agriculture product distributor in the Philippines today and it is still widely growing. From a small office staff to now employing over two hundred people, Calata Corporation is definitely a company still on the rise. The aim now is to expand and build more stores nationwide.

Not only is the young man helping the world of agriculture in the Philippines, Joseph Calata is able to fight the unemployment rates and open up jobs for a great number. This business savvy man is not afraid to get his hands dirty as he will readily visit fields to check up on farmers. He is always looking for ways to grow his business in terms of sales and come up with ways to make these more sustainable

Calata Corporation will soon see more stores nationwide and will cater to more farmers. Wholesome products made by this company are preferred by farmers and breeders across the nation. Besides the sales in agriculture from the feeds and other products, the young businessman also takes part in growing and feeding which adds to the corporations overall revenue. The projects do not come to a stop here for the Calatas as their business is still looking to a much better tomorrow.

The company known as Calata Corporation was once a mom-and-pop business which held a small office staff in Bulacan. After being taken over and revolutionized by son, Joseph Calata, the corporation took a turn for the better and started reaping in revenue and seeing numbers as high as P1.8 billion. Now, the once family-run business is the largest distributor of agricultural products in the Philippines and is still vastly growing today.

Published July 11th, 2011

Filed in Family

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